Sinclair Broadcast Group Local Sales Manager in Columbus, Ohio

Local Sales Manager

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Job Description

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

WSYX ABC6, WTTE FOX28 & WWHO CW, in Columbus, Ohio, is looking for a Local Sales Manager. We are looking for someone to lead and motivate a team of Advertising Sales Marketing Consultants to achieve budgeted revenue goals by maximizing revenue opportunities across our various platforms, with an emphasis on digital and new business development.

In this position, the perfect candidate will:

  • Maintain a well-developed sales team by identifying future staffing requirements within sales department

  • Ensure effective onboarding of new hires, including smooth transition of existing clients to new hire’s portfolio as well as recognize and reward high performance

  • Consistently support Marketing Consultants in new business development leveraging client-centric solution selling

  • Establish sales strategies, plans, and alignment in support of revenue goals by creating annual, quarterly, and monthly business plans that link to revenue goals, including budgets, in consultation with the Director of Sales/General Sales Manager

  • Ensure each Marketing Consultant achieves revenue targets across existing, new, and digital business lines

  • Ensure client results, satisfaction and retention and attend sales meetings with key clients to accelerate the sales cycle, grow the account, and demonstrate commitment to client success

  • Collect and analyze monthly and quarterly revenue forecast information for sellers on a weekly basis

  • Review and resolve preemptions daily and manage sales orders and inventory

  • Ensure strong performance of local and regional accounts and have a strong understanding of national accounts

  • Work with Director of Sales/General Sales Manager on inventory pricing and management

  • Other tasks as needed

Experience needed:

  • At least 7 years of local broadcast television sales experience

  • Sales management experience is preferred

  • Proven success in developmental business and multimedia platforms, including web and mobile applications

  • Passion for contributing to a sales team with a positive mindset

  • Effective relationship building, customer service, communication and negotiation skills

  • College degree required

  • An excellent understanding of TV and media plans, advertising marketplace, and key competition

  • Strong understanding of the changing landscape of integrated marketing

  • Ability to anticipate, meet and/or exceed customer needs, wants, and expectations

  • The ability to adapt to all situations and personality types in the sales staff and client base

  • Computer software (PowerPoint, Word, Excel, etc.) competency required

  • Valid driver's license

  • Occasional night and weekend hours, coinciding with station-sponsored events

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


Job Location

Columbus, Ohio, United States

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