Crown Equipment Corporation eCommerce/Web Analytics Spec in New Bremen, Ohio

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Primary Responsibilities

  • Perform the day-to-day monitoring of and eCommerce performance and site health using metrics such as site speed, browser checks, form tests, dead links, conversation rates, cart abandonment.

  • Leverage analytics, web tools and voice of customer to support ongoing changes to improve the customer experience and key performance indicators.

  • Responsible for implementing the commercial strategy for the eCommerce channel as well as support the implementation of a new eCommerce platform.

  • Conceptualize and design graphics, layouts and animations for digital marketing assets, including, landing pages, apps, emails, e-commerce solutions, and other dynamic resources.

  • Research and prepare material in support of new design concepts and create working drawings, storyboards and layouts to evaluate and present the ideas.

  • Understand usability and navigation needs and integrate these into the overall design concept.

  • Partner with IT, vendors and business partners to develop project requirements documents and project plans to ensure milestones are met and projects are successfully completed and supports KPI and customer experience improvements.


  • Bachelor's degree in marketing, communications, or eCommerce is preferred.

  • Mobile, tablet, and responsive web design experience strongly preferred, along with 3-5 related experience.

  • Understanding of how content, design, and user interface work together to create an optimal user experience is a plus.

  • Fluent in development, optimization techniques to deliver the best user experiences in the most technically efficient manner is preferred.

  • Knowledge of eCommerce processes and best practices.

  • Excellent ability to communicate concepts and design rationale both verbally and in writing as well as the ability to prioritize projects, meet deadlines, etc.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled